11 ways to Communicate Effectively at work

By |2020-07-24T12:55:24+10:00July 11th, 2020|Leadership, Online Short Courses, Qualifications, Qualifications Advanced Diploma, Qualifications Certificate IV, Qualifications Diploma, Resources, School of Aboriginal, Torres Strait Islander Leadership, School of Business, School of Corporate Governance, School of Leadership, School of Local Goverment, School of Management, School of Online, Distance, School of Project Managment, Schools, Short Courses, Shortcourses, Soft Skills, Target Markets, Target Markets, Training, Workshops|

The term ‘communication’ now includes many activities associated with everyday organisational life - oral, face-to-face, formal, informal, personal, interpersonal, nonverbal, and written - which is why so many organisational headaches are attributed to ‘communication problems’. Indeed, a common finding of organisational reviews is that ‘communication needs to be improved’. We spend so much time ‘communicating’, but so few of us give much thought to the essentials of this key management activity... 1. Always work to establish rapport. Without the trust and confidence of others with whom you are communicating, much of what you say will be lost. It is imperative, therefore, that you take time to establish and build rapport. Knowing your audience is a vital part of this process. 2. Attract the attention of your target audience. It’s not what you communicate but how you do it. People are being bombarded with information and have become very [...]

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New Business? 9 Steps to Position Yourself Well in the Marketplace

By |2019-09-27T13:03:09+10:00August 31st, 2015|School of Business, School of Civil, Construction, Mining, School of Corporate Governance, School of Leadership, School of Local Goverment, School of Management, School of Project Managment, Schools, Soft Skills, Target Markets, Target Markets, Training|

The purpose of business is to get and keep customers – something that’s difficult to do without a marketing plan. Such a document provides you with direction. It tells you how to develop products or services that will satisfy customer demands, communicate the benefits of your products and services to customers, and guarantee satisfaction. In essence, it is a plan that enables you to encourage people to do business with your organisation. Here are some important aspects to consider… 1. Remember: marketing is everybody’s job. Everyone in your organisation is involved in marketing your company’s products or services. They may not actually work in the marketing department, or be directly responsible for finding customers, but they will all in some way be in a position to contribute to the organisation’s success in gaining and retaining customers. For this reason, you, and your key employees, should have some understanding of what [...]

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How to Compile an Effective Questionnaire to Advantage Your Business

By |2019-09-27T13:03:22+10:00July 29th, 2015|Leadership, Qualifications, Qualifications Advanced Diploma, Qualifications Certificate IV, Qualifications Diploma, School of Aboriginal, Torres Strait Islander Leadership, School of Business, School of Civil, Construction, Mining, School of Corporate Governance, School of Leadership, School of Local Goverment, School of Management, School of Project Managment, Schools, Soft Skills, Target Markets, Target Markets, Training|

Questionnaires are used for a variety of reasons – to gather information, to survey opinions or attitudes, to measure customer satisfaction, or to drive market research. But although sophisticated questionnaires usually require professional expertise to compile, administer, analyse, and interpret, you can construct simple instruments for surveys, interviews, and focus groups by following these guidelines… 1. Be clear about what you’re looking for. Before you begin designing any questions, articulate clearly what need or problem you want to address using the information you intend to gather from the survey. Why are you doing the evaluation? What do you hope to accomplish? For example, questionnaires can measure attitudes, market trends, consumption patterns, beliefs or expectations about your services or products, the effect of competition, media, etc. Having a clear focus will help you frame your questions. 2. Select the appropriate method. How will you administer your questionnaire – by post, telephone, [...]

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How to Make The Best Use of Social Media in Your Business

By |2019-09-27T13:03:27+10:00July 6th, 2015|Qualifications, School of Aboriginal, Torres Strait Islander Leadership, School of Business, School of Civil, Construction, Mining, School of Corporate Governance, School of Leadership, School of Local Goverment, School of Management, School of Online, Distance, School of Project Managment, Schools, Soft Skills, Target Markets, Target Markets, Training|

You can’t afford not to use what social media can offer. Social media affords you or your organization opportunities to build and maintain relationships among people who share the same interests, activities, or personal contacts. Not only is the take-up of this media exponential but it’s also increasing. Facebook US, for example, gained 100 million users from January 2009 to 2010, which represented a 145 percent growth rate in one year. By 2012, that number had increased to 300 million. Here are some of the ways that you can make the best use of what social media sites can offer your organization. 1. Embrace social media–it’s here to stay. Social media is not a fad. And it affects all areas. Take, for example, politics. In 2012, President Barack Obama was seeking re-election as President of The United States of America. At that time, President Obama had 25 million Facebook fans. [...]

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How to implement an on-the-job training program

By |2019-09-27T13:05:12+10:00March 10th, 2014|Leadership, Online Short Courses, Qualifications, Qualifications Advanced Diploma, Qualifications Certificate IV, Qualifications Diploma, Resources, School of Aboriginal, Torres Strait Islander Leadership, School of Business, School of Civil, Construction, Mining, School of Corporate Governance, School of Leadership, School of Local Goverment, School of Management, School of Online, Distance, School of Project Managment, Schools, Shortcourses, Soft Skills, Target Markets, Target Markets, Training|

When there is a gap between what an employee can do and what that employee should be able to do, training is needed. Most learning takes place on the job, and its success will depend largely on the effectiveness of the training method and the ability of the manager, or his or her nominee, to instruct the worker in that new skill. Here is a proven strategy to help you master the training process... 1. Don’t take the need for staff training lightly. If you do not offer your staff the training they need to perform their jobs safely, you can be held liable for negligence. As lawyer Alan Levins elaborates in 'The Boss's Survival Guide': "If you put a truck driver on the road without the training to keep him from being a hazard, you could be liable if he caused an accident. Similarly, an employee could file a [...]

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