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The Guide To Selling a Product or an Idea to a Customer

By |2019-09-27T13:03:02+10:00September 16th, 2015|Uncategorized|

The adage, ‘nothing happens till someone sells something’ is just as relevant today as it ever was. Inevitably, there will be times when you’ll have to encourage or persuade a customer to believe in you and your views and accept or buy-in to your ideas. Given the plethora of material available telling you the best ways to sell, you could be left feeling confused about the best approach to adopt and your confidence level may be affected accordingly. So here are some simple rules that will help you to improve your selling skills when your next faced with this challenge. 1. Think tabula rasa. The 17th century philosopher John Locke believed that man is born with a clean slate – a tabula rasa – so what man comes to think is imposed on him by others. Embrace Locke’s philosophy by assuming that customers have limited or no knowledge of the [...]

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How YOU Can Sell Your New Idea Successfully

By |2019-09-27T13:03:18+10:00August 13th, 2015|Leadership, Qualifications, Qualifications Advanced Diploma, Qualifications Certificate IV, Qualifications Diploma, School of Business, School of Civil, Construction, Mining, School of Corporate Governance, School of Leadership, School of Local Goverment, School of Management, School of Project Managment, Soft Skills, Target Markets, Training|

As a manager, you’ll often have to persuade people to believe in your views and to accept your ideas. If you’re good at selling your ideas to employees and colleagues, you’ll go further, faster, in your career. Unfortunately, good ideas must first be sold to staff and, if you can’t get your proposals across as you envisaged, they may well go the way of many other good ideas – into oblivion. So here are some simple rules that will help you sell your ideas more effectively in the future… 1. Know what you want – exactly. Don’t present a vague fuzzy shadow of an idea and then grow angry when you fail to get it across to others. Pretest your idea for clarity: put it on paper. If it can’t be written down – goal, numbers, key players, deadlines, budgets – it isn’t a fully developed idea. The very act of [...]

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The Secret to Selecting the Right Media for Advertising

By |2019-09-27T13:03:23+10:00July 22nd, 2015|Qualifications, Qualifications Advanced Diploma, Qualifications Certificate IV, Qualifications Diploma, School of Aboriginal, Torres Strait Islander Leadership, School of Business, School of Civil, Construction, Mining, School of Corporate Governance, School of Leadership, School of Local Goverment, School of Management, School of Online, Distance, School of Project Managment, Schools, Soft Skills, Training|

When business is good, it pays to advertise; when business is bad, you’ve got to advertise. Advertising is the mouthpiece of business. It is essential. Retailers are offered a multitude of avenues to promote their products; the greatest challenge is deciding where to invest your advertising dollar to get the maximum return. Advertising your business, services, and products does not have to be haphazard. You can plan, measure and monitor your advertising activities… 1. Consider your audience. If you do not know your target audience, and you blanket advertise, you will be wasting your advertising budget. Everyone’s target market will be different, which is why you need to consider, firstly, such general variables as: the geographic location of your business and your audience – passers-by, workers, or residents the age group you wish to attract the gender you are targeting the primary socio-economic group you are hoping to draw upon [...]

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How to Pitch to New Clients

By |2019-09-27T13:05:33+10:00January 8th, 2014|Leadership, Qualifications, Qualifications Diploma, School of Business, School of Leadership, School of Management, Schools, Shortcourses, Soft Skills|

In our last blog post we identified the process of pitching our goods or services to new clients. Here are a few more ideas that may be beneficial to you! You need a key phrase, a ‘single-minded proposition' or 'unique selling point' when you are designing your communications, selling, or public relations program. For example, 'Minolta - we understand your office. Printers, faxes, photocopiers'. To do this, first ask your current clients or customers what it is they get from you. When you hear a common theme, you create from it a tag line that is directly linked with your company name. Test that tag line with clients and non-clients. If it makes sense to them, you then use it in all types of communication. Wendy Evans, How to Get New Business in 90 Days and Keep it Forever, Millennium Books, Sydney, 1997, pp. 84-88. Don't forget Bell’s truths on [...]

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Pitching Services to New Clients this Year

By |2019-09-27T13:05:34+10:00January 6th, 2014|Leadership, Qualifications, Qualifications Diploma, School of Business, School of Leadership, School of Management, Schools, Shortcourses, Soft Skills|

Well it's here....2014! There are some things you must be beginning to consider. We start to think of resolutions for ourselves, and our businesses wanting the New Year to be bigger, better and more productive. We wanted to inspire you with some information about pitching your services to new clients. Whether you are starting a new business or looking to expand, this year it's time to start finding new clients! If your business is to achieve its potential in a competitive marketplace, you must first find possible clients or customers and then pitch your services to the most likely prospects. Your success in doing so will depend on how well you can identify prospective clients and how well you can present your services to them. To expand your client base, consider the following advice... 1. Build up a prospect file. Compiling a prime prospect file is an essential task for [...]

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Selling Online

By |2019-09-27T13:05:37+10:00December 16th, 2013|Leadership, Qualifications, Qualifications Certificate IV, Qualifications Diploma, School of Aboriginal, Torres Strait Islander Leadership, School of Business, School of Civil, Construction, Mining, School of Corporate Governance, School of Leadership, School of Local Goverment, School of Management, School of Online, Distance, School of Project Managment, Schools, Soft Skills, Workshops|

In our last blog post we discussed how to get started with selling online. Obviously there are lots of ways and lots of tips and tricks to the trade, however, we have found some ideas that we think will help you. About 40 per cent of shoppers with Internet experience who had bought before online were not able to actually figure out or complete a transaction on leading websites. From a financial or strategic perspective, it means that these companies are throwing money down the toilet. Phil Terry, CEO Creative Good, interviewed on US National Public Radio's All Things Considered, December 1999. Here's an idea If you go through the expense of creating a website for your organisation, and don’t immediately respond to any and all e-mails and customer inquiries directed to the site, you’re committing commercial suicide. You’d be better off saving your money and staying out of cyberspace. [...]

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How to Sell Online

By |2019-09-27T13:05:38+10:00December 13th, 2013|Leadership, Qualifications, Qualifications Advanced Diploma, Qualifications Certificate IV, Qualifications Diploma, School of Aboriginal, Torres Strait Islander Leadership, School of Business, School of Civil, Construction, Mining, School of Corporate Governance, School of Leadership, School of Local Goverment, School of Management, School of Online, Distance, School of Project Managment, Schools, Shortcourses, Soft Skills, Workshops|

In the days before the Internet, if you wanted to sell direct to customers, you needed to build a shop or establish a mail-order business using catalogues. Doing so would require the outlay of many thousands, if not millions, of dollars. With the arrival of the Web, you now have an inexpensive sales channel that gives access to millions of consumers worldwide. The Web provides an exciting commercial opportunity - provided you adhere to several important rules... 1. Be sure online selling is for you. As a general rule, whatever can be sold in a print catalogue can also be sold on a website. But if a customer has to see, hold, or try something before buying, neither avenues are appropriate. Remember, when it comes to selling on the Web, it's not where you are, but what you're selling and how attractively you present the offer that count. The key [...]

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