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The Guide To Selling a Product or an Idea to a Customer

By |2019-09-27T13:03:02+10:00September 16th, 2015|Uncategorized|

The adage, ‘nothing happens till someone sells something’ is just as relevant today as it ever was. Inevitably, there will be times when you’ll have to encourage or persuade a customer to believe in you and your views and accept or buy-in to your ideas. Given the plethora of material available telling you the best ways to sell, you could be left feeling confused about the best approach to adopt and your confidence level may be affected accordingly. So here are some simple rules that will help you to improve your selling skills when your next faced with this challenge. 1. Think tabula rasa. The 17th century philosopher John Locke believed that man is born with a clean slate – a tabula rasa – so what man comes to think is imposed on him by others. Embrace Locke’s philosophy by assuming that customers have limited or no knowledge of the [...]

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Pitching Services to New Clients this Year

By |2019-09-27T13:05:34+10:00January 6th, 2014|Leadership, Qualifications, Qualifications Diploma, School of Business, School of Leadership, School of Management, Schools, Shortcourses, Soft Skills|

Well it's here....2014! There are some things you must be beginning to consider. We start to think of resolutions for ourselves, and our businesses wanting the New Year to be bigger, better and more productive. We wanted to inspire you with some information about pitching your services to new clients. Whether you are starting a new business or looking to expand, this year it's time to start finding new clients! If your business is to achieve its potential in a competitive marketplace, you must first find possible clients or customers and then pitch your services to the most likely prospects. Your success in doing so will depend on how well you can identify prospective clients and how well you can present your services to them. To expand your client base, consider the following advice... 1. Build up a prospect file. Compiling a prime prospect file is an essential task for [...]

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