Is it really a crisis? What is its probable impact? How much time do we have? Who else is involved and who is likely to be involved? What resources do we have in place and what will we need? 3. Stay calm. There are three essentials for remaining cool in a crisis: It’s OK to be nervous. Sports psychologists and athletes have exposed the myth that, if you get nervous, you’ll perform poorly. Try to relax. This is a time when your mind and body need to be in sync. Breathe deeply; talk yourself through the situation; and repeat positive affirmations. Remain calm. Nervousness is OK; panic is not. Work through a process methodically, confronting problems rather than avoiding them. 4. Call your crisis team into action. Earlier preparation will pay off when assembling your crisis management team. Members know their roles, they are familiar with procedures in the crisis [...]