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The Secret to Selecting the Right Media for Advertising

By |2019-09-27T13:03:23+10:00July 22nd, 2015|Qualifications, Qualifications Advanced Diploma, Qualifications Certificate IV, Qualifications Diploma, School of Aboriginal, Torres Strait Islander Leadership, School of Business, School of Civil, Construction, Mining, School of Corporate Governance, School of Leadership, School of Local Goverment, School of Management, School of Online, Distance, School of Project Managment, Schools, Soft Skills, Training|

When business is good, it pays to advertise; when business is bad, you’ve got to advertise. Advertising is the mouthpiece of business. It is essential. Retailers are offered a multitude of avenues to promote their products; the greatest challenge is deciding where to invest your advertising dollar to get the maximum return. Advertising your business, services, and products does not have to be haphazard. You can plan, measure and monitor your advertising activities… 1. Consider your audience. If you do not know your target audience, and you blanket advertise, you will be wasting your advertising budget. Everyone’s target market will be different, which is why you need to consider, firstly, such general variables as: the geographic location of your business and your audience – passers-by, workers, or residents the age group you wish to attract the gender you are targeting the primary socio-economic group you are hoping to draw upon [...]

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How to Prepare for Emergencies

By |2019-09-27T13:04:34+10:00August 1st, 2014|Leadership, Qualifications, Qualifications Advanced Diploma, Qualifications Certificate IV, Qualifications Diploma, School of Aboriginal, Torres Strait Islander Leadership, School of Business, School of Civil, Construction, Mining, School of Corporate Governance, School of Leadership, School of Local Goverment, School of Management, School of Online, Distance, School of Project Managment, Schools, Soft Skills, Training|

Fire, bomb scare, wall collapse, chemical spill - we all hope emergencies will not occur, but a sad fact of life is that they do. So we need to adopt procedures for use in emergencies well before they happen if we are to minimise their traumatic effects... 1. Install smoke alarms and fire extinguishers. Some of the most common emergencies are fire-related. You can be prepared by taking some simple precautions. Contact your local fire service and ask them to visit your premises and provide advice on the strategic placement of fire extinguishers, smoke alarms, and other necessary precautions. Several smoke alarms and fire extinguishers will be required on most sites. The key is to install and maintain. Prepare a schedule that ensures you test your equipment on a regular basis. Clean the equipment annually and have regular alerts to check the efficiency of equipment and procedures. 2. Introduce procedures for bomb [...]

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Facing the Social Media Reality

By |2019-09-27T13:04:59+10:00April 30th, 2014|Leadership, Soft Skills, Training|

You can’t afford not to use what social media can offer. Social media affords you or your organisation opportunities to build and maintain relationships among people who share the same interests, activities, or personal contacts. Not only is the take-up of this media exponential but it’s also increasing. Facebook US, for example, gained 100 million users from January 2009 to 2010, which represented a 145 percent growth rate in one year. By 2012, that number had increased to 300 million. Here are some of the ways that you can make the best use of what social media sites can offer your organisation. 1. Embrace social media–it’s here to stay. Social media is not a fad. And it affects all areas. Take, for example, politics. In 2012, President Barack Obama was seeking re-election as President of The United States of America. At that time, President Obama had 25 million Facebook fans. His [...]

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