Learn How to Handle a Media Interview Today

By |2019-09-27T13:03:42+10:00April 20th, 2015|Uncategorized|

The press and broadcasting media can offer great opportunities to publicise a positive aspect of your organisation. They can also cause problems and create embarrassment when they find that something has gone wrong. These are the two sides of the media coin - and you must be prepared for both. So you could find yourself talking to journalists when you send out a press release and the media respond to it, or when the media themselves have nosed out a story about your company. Are you prepared to cope with such interviews? The following suggestions will help... 1. Know the medium. When providing an interview for any medium, it's important to know its peculiarities. Newspapers cover stories in greater depth, need more backgound material, and seek human-interest items with local angles. Television newsrooms rarely send crews on good-news stories without first making an appointment; but they can disconcertingly arrive unannounced [...]