Global Training Institute | RTO No. 31192 | Call: 1800 998 500|info@globaltraining.edu.au

How YOU can Become a Better Writer

By |2019-09-27T13:03:00+10:00September 23rd, 2015|Qualifications, Qualifications Advanced Diploma, Qualifications Certificate IV, Qualifications Diploma, Resources, School of Aboriginal, Torres Strait Islander Leadership, School of Business, School of Civil, Construction, Mining, School of Corporate Governance, School of Leadership, School of Local Goverment, School of Management, School of Online, Distance, School of Project Managment, Schools, Soft Skills, Training|

The ability to express oneself clearly on paper and to write effective reports, memos, letters, and other business documents is one of a manager’s most important skills. But some managers find it difficult to write clearly, concisely, and convincingly. Others take far longer than necessary to complete a written assignment. No matter whether your task is a letter, memo, report or novel, you can become a better writer if you follow this advice… 1. Prepare yourself. Before you begin to write, consider these three key issues: Know precisely the purpose of your writing task. You must first be clear about the purpose of your task. Ask yourself: What do I want the reader to think, do, or know? The more specific you can be with your answers, the easier it will be for you to plan your writing. Know your reader. Reading is a solo activity, so you must imagine you are [...]

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The Guide To Selling a Product or an Idea to a Customer

By |2019-09-27T13:03:02+10:00September 16th, 2015|Uncategorized|

The adage, ‘nothing happens till someone sells something’ is just as relevant today as it ever was. Inevitably, there will be times when you’ll have to encourage or persuade a customer to believe in you and your views and accept or buy-in to your ideas. Given the plethora of material available telling you the best ways to sell, you could be left feeling confused about the best approach to adopt and your confidence level may be affected accordingly. So here are some simple rules that will help you to improve your selling skills when your next faced with this challenge. 1. Think tabula rasa. The 17th century philosopher John Locke believed that man is born with a clean slate – a tabula rasa – so what man comes to think is imposed on him by others. Embrace Locke’s philosophy by assuming that customers have limited or no knowledge of the [...]

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New Business? 9 Steps to Position Yourself Well in the Marketplace

By |2019-09-27T13:03:09+10:00August 31st, 2015|School of Business, School of Civil, Construction, Mining, School of Corporate Governance, School of Leadership, School of Local Goverment, School of Management, School of Project Managment, Schools, Soft Skills, Target Markets, Target Markets, Training|

The purpose of business is to get and keep customers – something that’s difficult to do without a marketing plan. Such a document provides you with direction. It tells you how to develop products or services that will satisfy customer demands, communicate the benefits of your products and services to customers, and guarantee satisfaction. In essence, it is a plan that enables you to encourage people to do business with your organisation. Here are some important aspects to consider… 1. Remember: marketing is everybody’s job. Everyone in your organisation is involved in marketing your company’s products or services. They may not actually work in the marketing department, or be directly responsible for finding customers, but they will all in some way be in a position to contribute to the organisation’s success in gaining and retaining customers. For this reason, you, and your key employees, should have some understanding of what [...]

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The Secret to Improving Your Organisation’s Visual Image

By |2019-09-27T13:03:23+10:00July 29th, 2015|Leadership, Qualifications, Qualifications Advanced Diploma, Qualifications Certificate IV, Qualifications Diploma, School of Aboriginal, Torres Strait Islander Leadership, School of Business, School of Civil, Construction, Mining, School of Corporate Governance, School of Leadership, School of Local Goverment, School of Management, School of Online, Distance, School of Project Managment, Schools, Soft Skills, Training|

Your company”s visual image is often the first impression you give your customer or client; it should therefore be a good one. Your logo, product brochures, signs, letterheads, business cards, leaflets, newsletters, newspaper advertisements – all should have impact and increase sales. But, to be effective, such visual images must be eye-catching and professional; and the best way to achieve this result is to engage a graphic designer. The following suggestions will assist you to make the right decision… 1. Resist the temptation to do it yourself. Graphic design is a professional activity and it cannot be done on the cheap. Despite the inroads of desktop technology, while many people in your organisation may be able to work a computer, few have the necessary design skills. Nor do local printers; while they employ in-house designers, their work is often dull and unexceptional. Remember, your visual image is something you will [...]

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The Secret to Selecting the Right Media for Advertising

By |2019-09-27T13:03:23+10:00July 22nd, 2015|Qualifications, Qualifications Advanced Diploma, Qualifications Certificate IV, Qualifications Diploma, School of Aboriginal, Torres Strait Islander Leadership, School of Business, School of Civil, Construction, Mining, School of Corporate Governance, School of Leadership, School of Local Goverment, School of Management, School of Online, Distance, School of Project Managment, Schools, Soft Skills, Training|

When business is good, it pays to advertise; when business is bad, you’ve got to advertise. Advertising is the mouthpiece of business. It is essential. Retailers are offered a multitude of avenues to promote their products; the greatest challenge is deciding where to invest your advertising dollar to get the maximum return. Advertising your business, services, and products does not have to be haphazard. You can plan, measure and monitor your advertising activities… 1. Consider your audience. If you do not know your target audience, and you blanket advertise, you will be wasting your advertising budget. Everyone’s target market will be different, which is why you need to consider, firstly, such general variables as: the geographic location of your business and your audience – passers-by, workers, or residents the age group you wish to attract the gender you are targeting the primary socio-economic group you are hoping to draw upon [...]

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How to Make The Best Use of Social Media in Your Business

By |2019-09-27T13:03:27+10:00July 6th, 2015|Qualifications, School of Aboriginal, Torres Strait Islander Leadership, School of Business, School of Civil, Construction, Mining, School of Corporate Governance, School of Leadership, School of Local Goverment, School of Management, School of Online, Distance, School of Project Managment, Schools, Soft Skills, Target Markets, Target Markets, Training|

You can’t afford not to use what social media can offer. Social media affords you or your organization opportunities to build and maintain relationships among people who share the same interests, activities, or personal contacts. Not only is the take-up of this media exponential but it’s also increasing. Facebook US, for example, gained 100 million users from January 2009 to 2010, which represented a 145 percent growth rate in one year. By 2012, that number had increased to 300 million. Here are some of the ways that you can make the best use of what social media sites can offer your organization. 1. Embrace social media–it’s here to stay. Social media is not a fad. And it affects all areas. Take, for example, politics. In 2012, President Barack Obama was seeking re-election as President of The United States of America. At that time, President Obama had 25 million Facebook fans. [...]

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The Secret to Successful Email Marketing

By |2019-09-27T13:03:33+10:00June 1st, 2015|Leadership, Qualifications, School of Aboriginal, Torres Strait Islander Leadership, School of Business, School of Civil, Construction, Mining, School of Corporate Governance, School of Leadership, School of Local Goverment, School of Management, School of Online, Distance, School of Project Managment, Schools, Soft Skills, Training|

Email marketing involves directly marketing a commercial message to a group of people using email – and it gets the results you’d hope for. Email marketing, therefore, is a highly effective tool for driving more sales by engaging with your existing customer base with information and offers they want to receive. When properly done, email marketing is one of the most effective online marketing approaches one can use. It is estimated that, in the United States in 2011, organisations spent $1.51 billion on email marketing and that this amount is expected grow to $2.468 billion by 2016. The time is right to consider implementing email marketing in your organisation. Here are some key considerations... 1. Familiarise yourself with email marketing. Many people have come to associate email marketing with spamming and information about too-good-to-refuse offers, inexpensive medications, get-rich-quick schemes, and so on. This is definitely not the type of email [...]

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Social Media in Your Business ft. Guy Kawasaki TEDtalk

By |2019-09-27T13:04:58+10:00May 2nd, 2014|Leadership, Online Short Courses, School of Business, School of Management, School of Online, Distance, Schools, Shortcourses, Soft Skills, Training|

In our last blog post we discussed ideas surrounding the incorporation of social media marketing and social networking into your business. Here are some more ideas, tips and hints, as well as a video from the renowned Guy Kawasaki outlining how he used social media to further this business' reach. Hollywood taps into the Twittersphere In 2012 when Disney released its new Muppets movie, the studio made use of a different kind of focus group to predict box office sales – the Twittersphere. According to an article by Jennifer Alserver (Fortune, February 27, 2012), big movie studios are increasingly tapping into hundreds of thousands of tweets to plot their marketing strategies, deciding which trailers and ad campaigns work, and even whom they should cast in the next film. According to Alserver, Disney gets its social media data from a startup called Fizziology, which analyzes the online reactions by fans for [...]

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