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The Secret to Improving Your Organisation’s Visual Image

By |2019-09-27T13:03:23+10:00July 29th, 2015|Leadership, Qualifications, Qualifications Advanced Diploma, Qualifications Certificate IV, Qualifications Diploma, School of Aboriginal, Torres Strait Islander Leadership, School of Business, School of Civil, Construction, Mining, School of Corporate Governance, School of Leadership, School of Local Goverment, School of Management, School of Online, Distance, School of Project Managment, Schools, Soft Skills, Training|

Your company”s visual image is often the first impression you give your customer or client; it should therefore be a good one. Your logo, product brochures, signs, letterheads, business cards, leaflets, newsletters, newspaper advertisements – all should have impact and increase sales. But, to be effective, such visual images must be eye-catching and professional; and the best way to achieve this result is to engage a graphic designer. The following suggestions will assist you to make the right decision… 1. Resist the temptation to do it yourself. Graphic design is a professional activity and it cannot be done on the cheap. Despite the inroads of desktop technology, while many people in your organisation may be able to work a computer, few have the necessary design skills. Nor do local printers; while they employ in-house designers, their work is often dull and unexceptional. Remember, your visual image is something you will [...]

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Cultivating Your Image

By |2019-09-27T13:05:52+10:00October 23rd, 2013|Leadership, Qualifications, Qualifications Advanced Diploma, Qualifications Certificate IV, Qualifications Diploma, School of Aboriginal, Torres Strait Islander Leadership, School of Business, School of Civil, Construction, Mining, School of Corporate Governance, School of Leadership, School of Local Goverment, School of Management, School of Online, Distance, School of Project Managment, Schools, Soft Skills|

In our last blog post we discussed the importance of cultivating an appropriate image for the industry or career you want. Here are a few more interesting thoughts and stories that may give you a bit more of an idea. "The first impression is usually lasting, largely because people's perceptions are not easily changed, but also because you are likely to keep projecting the same image. The way you look and what that conveys are part of your performance. Recognise that the way you look affects the way you work and the way other people perceive your work. Cultivating your image means defining and focusing more sharply on who you really are. But it is of the utmost importance that you be authentic and genuine and that you not seek artificially to blot out aspects of who you are and the way you act." Jeffrey Davidson, Blow Your Own Horn, AMACOM, [...]

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