The Secret to Successful Email Marketing

By |2019-09-27T13:03:33+10:00June 1st, 2015|Leadership, Qualifications, School of Aboriginal, Torres Strait Islander Leadership, School of Business, School of Civil, Construction, Mining, School of Corporate Governance, School of Leadership, School of Local Goverment, School of Management, School of Online, Distance, School of Project Managment, Schools, Soft Skills, Training|

Email marketing involves directly marketing a commercial message to a group of people using email – and it gets the results you’d hope for. Email marketing, therefore, is a highly effective tool for driving more sales by engaging with your existing customer base with information and offers they want to receive. When properly done, email marketing is one of the most effective online marketing approaches one can use. It is estimated that, in the United States in 2011, organisations spent $1.51 billion on email marketing and that this amount is expected grow to $2.468 billion by 2016. The time is right to consider implementing email marketing in your organisation. Here are some key considerations... 1. Familiarise yourself with email marketing. Many people have come to associate email marketing with spamming and information about too-good-to-refuse offers, inexpensive medications, get-rich-quick schemes, and so on. This is definitely not the type of email [...]