New Business? 9 Steps to Position Yourself Well in the Marketplace

By |August 31st, 2015|School of Business, School of Civil, Construction, Mining, School of Corporate Governance, School of Leadership, School of Local Goverment, School of Management, School of Project Managment, Schools, Soft Skills, Target Markets, Target Markets, Training|

The purpose of business is to get and keep customers – something that’s difficult to do without a marketing plan. Such a document provides you with direction. It tells you how to develop products or services that will satisfy customer demands, communicate the benefits of your products and services to customers, and guarantee satisfaction. In essence, it is a plan that enables you to encourage people to do business with your organisation. Here are some important aspects to consider… 1. Remember: marketing is everybody’s job. Everyone in your organisation is involved in marketing your company’s products or services. They may not actually work in the marketing department, or be directly responsible for finding customers, but they will all in some way be in a position to contribute to the organisation’s success in gaining and retaining customers. For this reason, you, and your key employees, should have some understanding of what [...]