Certificate IV in Business (Operations) BSB40120 | Online Marketing Operations Training

BSB40120Certificate IV in Business (Operations)with a focus on Marketing

Build Marketing and Business Operations Capability

Marketing and operations roles often grow without clear boundaries — supporting campaigns, juggling deadlines, solving problems quickly, and handling customer expectations. Yet many people doing this work every day aren’t formally recognised for the capability behind it. This qualification helps you build structured marketing-operations confidence, strengthen your digital and promotional skills, and step into roles where your judgement and contribution genuinely stand out.

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100% Online Delivery

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9–16 Month Completion

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Build practical marketing and operational coordination skills

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Strengthen digital communication, promotion and customer-service capability

BSB40120Certificate IV in Business (Operations)with a focus on Marketing

Build Marketing and Business Operations Capability

Default Text

✓

100% Online Delivery

✓

9–16 Month Completion

✓

Build practical marketing and operational coordination skills

✓

Strengthen digital communication, promotion and customer-service capability

Investment

Full fee:$5,750

With scholarship:$2,970

Save $2,780 - Eligibility criteria apply

Flexible Payment Options: VISA, MasterCard, time payments.

Affordable weekly or fortnightly payment plans available.

NSW Smart & Skilled funding approved (subject to eligibility and funding availability). See our Funding Information page for full details.

Book A Chat To Enrol Now

Download Course Flyer

Build Marketing and Business Operations CapabilityIf you’ve helped with promotions, supported campaigns, managed customers, or kept day-to-day business tasks moving, you’ve already been contributing to marketing operations — just often without the title or recognition. Many people step into these responsibilities gradually and end up doing high-value work that isn’t formally acknowledged. This version of BSB40120 Certificate IV in Business (Operations) builds on the skills you already use and gives you the structure, confidence and strategic capability needed for roles like Marketing Coordinator, Digital Marketing Officer or Campaign Support. You’ll learn how to coordinate marketing activities, implement customer-service strategies, support promotions and work confidently across digital platforms. Assessments are practical and built around real marketing and operations tasks, helping you apply what you learn immediately — whether you want to move into marketing, strengthen your current role or step into broader business operations.

What You'll Develop

Personal work-management and workload organisation
Critical thinking for marketing and service decisions
Relationship-building with customers, teams and suppliers
Marketing-focused communication strategies
Digital collaboration for campaigns and service delivery
WHS implementation within operational environments
Practical business risk-management capability
Continuous-improvement practices for campaign quality
Customer-service strategy execution
Product and service promotion capability
Complex document and marketing-report preparation
Social-media engagement and customer-connection skills

Quick Facts

Duration

9–16 months (self-paced, fast-track available)

Study Mode

100% online – self-paced and flexible, with people to help when you need it

Units

12 units of competency

Assessment

Workplace projects — no exams

Support

Unlimited trainer support by phone and email

Credit Transfer and RPL PathwaysIf you have any past studies or experience, you may be eligible to receive credit where possible. This means you don’t need to relearn what you already know and can significantly reduce your study time by up to 60%. Most experienced workers save 3 to 6 months of study time through RPL. Your practical experience has real value and we help you prove it.

Graduate Success Stories

“The course was very self explanatory and very practical I would fully recommend it. I learnt heaps of new skills in business and management”.

Learned valuable new skills

Paul Court

“The GTI trainers and staff were always available when I called and happy to help. Training assessments were relevant and I can now implement what I learnt on the job. Particular assessments prompted me to explore, understand and apply many policies/legislative documents I hadn’t considered previously. Questions were written well for easy comprehension, making learning easy. The online base of the course made downloading, uploading and checking assessment simple.”

Stronger on-the-job application

Bianca Shepherson

Module 5

BSBTEC404Modern marketing relies on digital fluency; gain confidence using online platforms, content systems and collaborative digital tools.

Module 6

BSBPEF401Manage Personal Health and Wellbeing

Module 7

BSBWHS411Even office-based marketing roles require WHS awareness; learn to apply and monitor safe-work practices.

Module 8

BSBOPS404Customer experience shapes brand perception; develop skills to gather feedback, improve service touchpoints and align service with marketing goals.

Module 9

BSBMKG434Strengthen your ability to plan, coordinate and evaluate promotional activities that support business goals.

Module 10

BSBSTR402Marketing requires continual refinement; learn to identify opportunities, implement improvements and measure results.

Module 11

SIRXMKT002Social media is central to modern marketing; gain practical skills in engaging audiences, supporting content plans and maintaining brand consistency.

Module 12

BSBWRT411Marketing relies on clear written communication; this module helps you prepare professional reports, proposals and campaign documentation.

People without the recommended experience often struggle and may not complete the course. This is simply due to the level of responsibility required in the assessments. If you have any past studies or experience, you may be eligible to receive credit where possible. This means you don’t need to relearn what you already know and can significantly reduce your study time by up to 60%.