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Certificate IV in Business (Operations)with a focus on Marketing
Certificate IV in Business (Operations)Marketing and operations roles often grow without clear boundaries — supporting campaigns, juggling deadlines, solving problems quickly, and handling customer expectations. Yet many people doing this work every day aren’t formally recognised for the capability behind it. This qualification helps you build structured marketing-operations confidence, strengthen your digital and promotional skills, and step into roles where your judgement and contribution genuinely stand out.
100% Online Delivery
9–16 Month Completion
Build practical marketing and operational coordination skills
Strengthen digital communication, promotion and customer-service capability
Flexible Payment Options: VISA, MasterCard, time payments.
Affordable weekly or fortnightly payment plans available.
NSW Smart & Skilled funding approved (subject to eligibility and funding availability). See our Funding Information page for full details.
Build Marketing and Business Operations CapabilityIf you’ve helped with promotions, supported campaigns, managed customers, or kept day-to-day business tasks moving, you’ve already been contributing to marketing operations — just often without the title or recognition. Many people step into these responsibilities gradually and end up doing high-value work that isn’t formally acknowledged.
This version of BSB40120 Certificate IV in Business (Operations) builds on the skills you already use and gives you the structure, confidence and strategic capability needed for roles like Marketing Coordinator, Digital Marketing Officer or Campaign Support. You’ll learn how to coordinate marketing activities, implement customer-service strategies, support promotions and work confidently across digital platforms.
Assessments are practical and built around real marketing and operations tasks, helping you apply what you learn immediately — whether you want to move into marketing, strengthen your current role or step into broader business operations.
What You'll Develop
- Personal work-management and workload organisation
- Critical thinking for marketing and service decisions
- Relationship-building with customers, teams and suppliers
- Marketing-focused communication strategies
- Digital collaboration for campaigns and service delivery
- WHS implementation within operational environments
- Practical business risk-management capability
- Continuous-improvement practices for campaign quality
- Customer-service strategy execution
- Product and service promotion capability
- Complex document and marketing-report preparation
- Social-media engagement and customer-connection skills
Quick Facts
Duration
9–16 months (self-paced, fast-track available)Study Mode
100% online – self-paced and flexible, with people to help when you need itUnits
12 units of competencyAssessment
Workplace projects — no examsSupport
Unlimited trainer support by phone and emailCredit Transfer and RPL PathwaysIf you have any past studies or experience, you may be eligible to receive credit where possible. This means you don’t need to relearn what you already know and can significantly reduce your study time by up to 60%.
Most experienced workers save 3 to 6 months of study time through RPL. Your practical experience has real value and we help you prove it.
Comprehensive Curriculum
Each module typically takes around 4 weeks to complete but can be completed faster if your personal time allows.Module 1
BSBPEF402Marketing work moves quickly; learn how to prioritise tasks, manage campaign deadlines and maintain reliable performance across competing demands.
Marketing Efficiency
Workload Management
Module 2
BSBCRT411Campaigns only improve with good analysis; this module helps you evaluate results, interpret information and make sound, evidence-based decisions.
Marketing Analysis
Strategic Thinking
Module 3
BSBTWK401Successful campaigns depend on strong relationships; develop your ability to collaborate with clients, suppliers, agencies and internal teams.
Networking
Collaboration
Module 4
BSBXCM401Marketing rests on clear communication; learn to deliver consistent messages, handle discussions professionally and communicate for influence.
Brand Messaging
Communication
Module 5
BSBTEC404Modern marketing relies on digital fluency; gain confidence using online platforms, content systems and collaborative digital tools.
Digital Platforms
Online Collaboration
Module 6
BSBPEF401Manage Personal Health and Wellbeing
Resilience
Wellbeing
Module 7
BSBWHS411Even office-based marketing roles require WHS awareness; learn to apply and monitor safe-work practices.
WHS Compliance
Safety
Module 8
BSBOPS404Customer experience shapes brand perception; develop skills to gather feedback, improve service touchpoints and align service with marketing goals.
Customer Experience
Service Integration
Module 9
BSBMKG434Strengthen your ability to plan, coordinate and evaluate promotional activities that support business goals.
Promotion
Campaign Execution
Module 10
BSBSTR402Marketing requires continual refinement; learn to identify opportunities, implement improvements and measure results.
Process Improvement
Optimisation
Module 11
SIRXMKT002Social media is central to modern marketing; gain practical skills in engaging audiences, supporting content plans and maintaining brand consistency.
Social Media
Customer Engagement
Module 12
BSBWRT411Marketing relies on clear written communication; this module helps you prepare professional reports, proposals and campaign documentation.
Marketing Writing
Documentation
Entry Requirements
To make sure this course is the right fit and that you’re set up for success, you’ll need to meet the following entry requirements.Age:- 21 Years or over- If under 21 (must be over 18), have a Certificate III + 2 years relevant work experience, OR have proof of high level of skills that may lead to an interview for possible enrolmentAcademic Suitability: have completed one of the following:- Year 12/Senior Certificate- Certificate III + 2 years relevant work experience- Pass a GTI Language, Literacy and Numeracy testDigital Literacy and Access Requirements:- Digital literacy sufficient to complete online study- Access to a computer and reliable internet connectionLanguage Requirements- See 'English Language Entry Requirements' for more information
Notes:• Applicants who do not meet the above criteria may request a meeting with the Training Manager/CEO. Enrolment may be accepted at their discretion.• These requirements do not apply to Traineeships but are strongly recommended.
Honest WarningPeople without the recommended experience often struggle and may not complete the course. This is simply due to the level of responsibility required in the assessments. If you have any past studies or experience, you may be eligible to receive credit where possible. This means you don’t need to relearn what you already know and can significantly reduce your study time by up to 60%.
Career PathwaysMarketing operations roles are expanding across every industry, from small businesses to corporate environments and digital agencies. Typical marketing and campaign-coordination roles fall between $52K–$85K, depending on role, industry and experience.
Marketing Assistant
Marketing Coordinator
Digital Marketing Officer
Campaign Coordinator
Marketing Officer
Social Media Coordinator
Promotions Coordinator
Marketing Operations Officer
Graduate Success Stories
“The course was very self explanatory and very practical I would fully recommend it. I learnt heaps of new skills in business and management”.
Learned valuable new skills
Paul Court
“The GTI trainers and staff were always available when I called and happy to help. Training assessments were relevant and I can now implement what I learnt on the job. Particular assessments prompted me to explore, understand and apply many policies/legislative documents I hadn’t considered previously. Questions were written well for easy comprehension, making learning easy. The online base of the course made downloading, uploading and checking assessment simple.”
Stronger on-the-job application
Bianca Shepherson