BSB40120 Certificate IV in Business (Operations) with a Marketing focus
The BSB40120 Certificate IV in Business (Operations), with a Marketing focus, builds practical marketing and operational skills, from campaigns to digital and promotion. Study 100% online, no exams, nationally recognised. Built for marketing and operations staff ready to make their contribution stand out.
12 industry-aligned units covering core competencies
What Is the Certificate IV in Business (Operations) with a Marketing focus?
The BSB40120 Certificate IV in Business (Operations) with a marketing focus is a nationally recognised qualification for people whose roles blend marketing and day-to-day operations. You might support campaigns, juggle deadlines, handle customer expectations and solve problems quickly, often without formal recognition for the capability behind it.
This qualification formalises that work. It builds practical skills in marketing and promotion, digital activity, business operations and workplace communication, so your contribution is backed by structure and a recognised credential. Assessments are based on real workplace situations rather than exams, so you apply each skill to the job you do now.
Study is fully online and self-paced, and Recognition of Prior Learning can reduce your study time. It suits marketing and operations staff who want recognised skills and a stronger position to step into roles where their judgement and contribution stand out.
Build Marketing and Business Operations Capability
With this Certificate IV in Business (Operations) on a marketing path, you’ll be able to support campaigns and day-to-day operations with structure, from promotion and digital activity to communication and problem-solving.
Roles that blend marketing and operations often run on instinct and goodwill. This qualification gives that work recognised structure, so your contribution stands out and opens up more.
What You'll Develop
Quick Facts
Duration
9–16 months (self-paced, fast-track available)Study Mode
100% online – self-paced and flexible, with people to help when you need itAssessment
Workplace projects — no examsSupport
Unlimited trainer support by phone and emailCredit Transfer and RPL Pathways
If you have any past studies or experience, you may be eligible to receive credit where possible. This means you don’t need to relearn what you already know and can significantly reduce your study time by up to 60%. Most experienced workers save 3 to 6 months of study time through RPL. Your practical experience has real value and we help you prove it.
Comprehensive Curriculum
Units
Each module typically takes around 4 weeks to complete but can be completed faster if your personal time allows.BSBPEF402
Develop Personal Work Priorities
BSBCRT411
Apply Critical Thinking to Work Practices
BSBTWK401
Build and Maintain Business Relationships
BSBXCM401
Apply Communication Strategies in the Workplace
BSBTEC404
Use Digital Technologies to Collaborate in a Work Environment
BSBPEF401
Manage Personal Health and Wellbeing
BSBWHS411
Implement and Monitor WHS Policies, Procedures and Programs
BSBOPS404
Implement Customer Service Strategies
BSBMKG434
Promote Products and Services
BSBSTR402
Implement Continuous Improvement
SIRXMKT002
Use Social Media to Engage Customers
BSBWRT411
Write Complex Documents
Comprehensive Curriculum
Entry Requirements
To make sure this course is the right fit and that you’re set up for success, you’ll need to meet the following entry requirements.Age: 21 Years or over; or
If under 21 (must be over 18), have a Certificate III + 2 years relevant work experience; or
If under 21 (must be over 18), have proof of high level of skills that may lead to an interview for possible enrolment
Academic Suitability: Proof of completing:
– Year 12/Senior Certificate; or
– Certificate III + 2 years relevant work experience; or
– Pass a GTI Language, Literacy and Numeracy test
Honest WarningPeople without the recommended experience often struggle and may not complete the course. This is simply due to the level of responsibility required in the assessments. If you have any past studies or experience, you may be eligible to receive credit where possible. This means you don’t need to relearn what you already know and can significantly reduce your study time by up to 60%.
Comprehensive Curriculum