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Social Media in Your Business ft. Guy Kawasaki TEDtalk

By |May 2nd, 2014|Leadership, Online Short Courses, School of Business, School of Management, School of Online, Distance, Schools, Shortcourses, Soft Skills, Training|

In our last blog post we discussed ideas surrounding the incorporation of social media marketing and social networking into your business. Here are some more ideas, tips and hints, as well as a video from the renowned Guy Kawasaki outlining how he used social media to further this business' reach. Hollywood taps into the Twittersphere In 2012 when Disney released its new Muppets movie, the studio made use of a different kind of focus group to predict box office sales – the Twittersphere. According to an article by Jennifer Alserver (Fortune, February 27, 2012), big movie studios are increasingly tapping into hundreds of thousands of tweets to plot their marketing strategies, deciding which trailers and ad campaigns work, and even whom they should cast in the next film. According to Alserver, Disney gets its social media data from a startup called Fizziology, which analyzes the online reactions by fans for [...]

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Facing the Social Media Reality

By |April 30th, 2014|Leadership, Soft Skills, Training|

You can’t afford not to use what social media can offer. Social media affords you or your organisation opportunities to build and maintain relationships among people who share the same interests, activities, or personal contacts. Not only is the take-up of this media exponential but it’s also increasing. Facebook US, for example, gained 100 million users from January 2009 to 2010, which represented a 145 percent growth rate in one year. By 2012, that number had increased to 300 million. Here are some of the ways that you can make the best use of what social media sites can offer your organisation. 1. Embrace social media–it’s here to stay. Social media is not a fad. And it affects all areas. Take, for example, politics. In 2012, President Barack Obama was seeking re-election as President of The United States of America. At that time, President Obama had 25 million Facebook fans. His [...]

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