Facing the Social Media Reality

By |April 30th, 2014|Leadership, Soft Skills, Training|

You can’t afford not to use what social media can offer. Social media affords you or your organisation opportunities to build and maintain relationships among people who share the same interests, activities, or personal contacts. Not only is the take-up of this media exponential but it’s also increasing. Facebook US, for example, gained 100 million users from January 2009 to 2010, which represented a 145 percent growth rate in one year. By 2012, that number had increased to 300 million. Here are some of the ways that you can make the best use of what social media sites can offer your organisation. 1. Embrace social media–it’s here to stay. Social media is not a fad. And it affects all areas. Take, for example, politics. In 2012, President Barack Obama was seeking re-election as President of The United States of America. At that time, President Obama had 25 million Facebook fans. His [...]