What Does the Public See from Your Organisation?
What the public see and think about your organisation is a very important element for profitable business. If there is a negative perception about your business, it will drastically decrease your ability to grow and strengthen. Here is some more ideas that may help you consider things you haven't yet thought of. "Buildings deteriorate, products malfunction, copyrights expire, but if properly managed, an organis-ation’s good name and reputation grow in value with each passing year." Mary Ann Pires, US communications consultant. The importance of design to image IBM was one of the first companies to make image and design a corporate religion. A simple, straightforward declaration of principles by the son of the founder left nothing to chance. On 26 January 1961, President Thomas J. Watson Jr issued to all supervisors his famous one-paragraph edict that has never been amended: "Good design is good business. Imaginative use of design helps [...]