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The Guide To Selling a Product or an Idea to a Customer

By |2019-09-27T13:03:02+10:00September 16th, 2015|Uncategorized|

The adage, ‘nothing happens till someone sells something’ is just as relevant today as it ever was. Inevitably, there will be times when you’ll have to encourage or persuade a customer to believe in you and your views and accept or buy-in to your ideas. Given the plethora of material available telling you the best ways to sell, you could be left feeling confused about the best approach to adopt and your confidence level may be affected accordingly. So here are some simple rules that will help you to improve your selling skills when your next faced with this challenge. 1. Think tabula rasa. The 17th century philosopher John Locke believed that man is born with a clean slate – a tabula rasa – so what man comes to think is imposed on him by others. Embrace Locke’s philosophy by assuming that customers have limited or no knowledge of the [...]

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How YOU Can Sell Your New Idea Successfully

By |2019-09-27T13:03:18+10:00August 13th, 2015|Leadership, Qualifications, Qualifications Advanced Diploma, Qualifications Certificate IV, Qualifications Diploma, School of Business, School of Civil, Construction, Mining, School of Corporate Governance, School of Leadership, School of Local Goverment, School of Management, School of Project Managment, Soft Skills, Target Markets, Training|

As a manager, you’ll often have to persuade people to believe in your views and to accept your ideas. If you’re good at selling your ideas to employees and colleagues, you’ll go further, faster, in your career. Unfortunately, good ideas must first be sold to staff and, if you can’t get your proposals across as you envisaged, they may well go the way of many other good ideas – into oblivion. So here are some simple rules that will help you sell your ideas more effectively in the future… 1. Know what you want – exactly. Don’t present a vague fuzzy shadow of an idea and then grow angry when you fail to get it across to others. Pretest your idea for clarity: put it on paper. If it can’t be written down – goal, numbers, key players, deadlines, budgets – it isn’t a fully developed idea. The very act of [...]

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How to Increase the Profitability of Your Business

By |2019-09-27T13:03:23+10:00July 24th, 2015|Leadership, Qualifications, Qualifications Advanced Diploma, Qualifications Certificate IV, Qualifications Diploma, School of Aboriginal, Torres Strait Islander Leadership, School of Business, School of Civil, Construction, Mining, School of Corporate Governance, School of Leadership, School of Management, School of Project Managment, Schools, Soft Skills, Training|

If businesses want to stay in business they must have a product or service that people want and are prepared to pay for. With those key criteria in place, the quest is to become increasingly responsive to the customers’ needs: there is a close link between responsiveness and profitability. Responsiveness is giving customers what they want (courteously, of course), when they want it (within an acceptable time frame), at a price that matches or exceeds their expectations. The six qualities identified as contributing to increasing an organization’s level of responsiveness, and, therefore, its profitability are as follows… 1. Make and implement decisions on a timely basis—calculate your Decision-Making Index. Improved decision-making enhances profitability, so it’s imperative for decisions to be made in an appropriate time. And you can calculate your Decision-Making Index, which will prove invaluable in improving turnaround time associated with decision-making. Calculating your Decision-Making Index is a relatively straightforward [...]

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