The Guide To Selling a Product or an Idea to a Customer

By |September 16th, 2015|Uncategorized|

The adage, ‘nothing happens till someone sells something’ is just as relevant today as it ever was. Inevitably, there will be times when you’ll have to encourage or persuade a customer to believe in you and your views and accept or buy-in to your ideas. Given the plethora of material available telling you the best ways to sell, you could be left feeling confused about the best approach to adopt and your confidence level may be affected accordingly. So here are some simple rules that will help you to improve your selling skills when your next faced with this challenge. 1. Think tabula rasa. The 17th century philosopher John Locke believed that man is born with a clean slate – a tabula rasa – so what man comes to think is imposed on him by others. Embrace Locke’s philosophy by assuming that customers have limited or no knowledge of the [...]