Growing Your Business

By |September 3rd, 2014|Leadership, Qualifications, Qualifications Advanced Diploma, Qualifications Certificate IV, Qualifications Diploma, School of Aboriginal, Torres Strait Islander Leadership, School of Business, School of Civil, Construction, Mining, School of Corporate Governance, School of Leadership, School of Local Goverment, School of Management, School of Online, Distance, School of Project Managment, Schools, Soft Skills, Training|

"You have value when you meet customers’ needs. You can count on those needs changing and, because they do, you have to change the way you do business—or your value will migrate to someone else!.” Adrian Slywotsky in Value Migration: How to Think Several Moves Ahead of the Competition What is your USP? Why should your customers do business with you? What makes you unique? What is your Unique Selling Point (USP) – that advantage you promote in all your marketing? These questions should identify a product or service that the customer can’t get anywhere else and should be the flag under which you advance your sales and marketing efforts. When the issue is USP, you could consider… • Your USP may be that you maintain service 24/7. • It may be that you provide more practical information and advice than anyone else. • It may be that you have everything in stock [...]