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The Guide To Selling a Product or an Idea to a Customer

By |September 16th, 2015|Uncategorized|

The adage, ‘nothing happens till someone sells something’ is just as relevant today as it ever was. Inevitably, there will be times when you’ll have to encourage or persuade a customer to believe in you and your views and accept or buy-in to your ideas. Given the plethora of material available telling you the best ways to sell, you could be left feeling confused about the best approach to adopt and your confidence level may be affected accordingly. So here are some simple rules that will help you to improve your selling skills when your next faced with this challenge. 1. Think tabula rasa. The 17th century philosopher John Locke believed that man is born with a clean slate – a tabula rasa – so what man comes to think is imposed on him by others. Embrace Locke’s philosophy by assuming that customers have limited or no knowledge of the [...]

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How YOU Can Sell Your New Idea Successfully

By |August 13th, 2015|Leadership, Qualifications, Qualifications Advanced Diploma, Qualifications Certificate IV, Qualifications Diploma, School of Business, School of Civil, Construction, Mining, School of Corporate Governance, School of Leadership, School of Local Goverment, School of Management, School of Project Managment, Soft Skills, Target Markets, Training|

As a manager, you’ll often have to persuade people to believe in your views and to accept your ideas. If you’re good at selling your ideas to employees and colleagues, you’ll go further, faster, in your career. Unfortunately, good ideas must first be sold to staff and, if you can’t get your proposals across as you envisaged, they may well go the way of many other good ideas – into oblivion. So here are some simple rules that will help you sell your ideas more effectively in the future… 1. Know what you want – exactly. Don’t present a vague fuzzy shadow of an idea and then grow angry when you fail to get it across to others. Pretest your idea for clarity: put it on paper. If it can’t be written down – goal, numbers, key players, deadlines, budgets – it isn’t a fully developed idea. The very act of [...]

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