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How to Pitch to New Clients

By |January 8th, 2014|Leadership, Qualifications, Qualifications Diploma, School of Business, School of Leadership, School of Management, Schools, Shortcourses, Soft Skills|

In our last blog post we identified the process of pitching our goods or services to new clients. Here are a few more ideas that may be beneficial to you! You need a key phrase, a ‘single-minded proposition' or 'unique selling point' when you are designing your communications, selling, or public relations program. For example, 'Minolta - we understand your office. Printers, faxes, photocopiers'. To do this, first ask your current clients or customers what it is they get from you. When you hear a common theme, you create from it a tag line that is directly linked with your company name. Test that tag line with clients and non-clients. If it makes sense to them, you then use it in all types of communication. Wendy Evans, How to Get New Business in 90 Days and Keep it Forever, Millennium Books, Sydney, 1997, pp. 84-88. Don't forget Bell’s truths on [...]

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Pitching Services to New Clients this Year

By |January 6th, 2014|Leadership, Qualifications, Qualifications Diploma, School of Business, School of Leadership, School of Management, Schools, Shortcourses, Soft Skills|

Well it's here....2014! There are some things you must be beginning to consider. We start to think of resolutions for ourselves, and our businesses wanting the New Year to be bigger, better and more productive. We wanted to inspire you with some information about pitching your services to new clients. Whether you are starting a new business or looking to expand, this year it's time to start finding new clients! If your business is to achieve its potential in a competitive marketplace, you must first find possible clients or customers and then pitch your services to the most likely prospects. Your success in doing so will depend on how well you can identify prospective clients and how well you can present your services to them. To expand your client base, consider the following advice... 1. Build up a prospect file. Compiling a prime prospect file is an essential task for [...]

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