"The riches of the world pale in comparison to the value of an honest opinion." Harvey Mackay, Dig Your Well Before You're Thirsty, Currency, 1997, p. 186. Integrity-that most important quality According to John Maxwell, author of 'Developing the Leader within You', a survey of 1300 senior US executives found that the human quality most necessary to success is integrity. Maxwell says that integrity must be demonstrated daily in such tangible ways as these: Live what you preach. Deciding what to be is more important than deciding what to do. It's not a case of 'what are you going to do when you grow up?' but rather 'what are you going to be?'. The character decision must be made before a career is chosen. Do what you say. If you promise something to a colleague or superior, keep your word. The one unforgivable sin is betraying a trust or breaking a [...]