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Growing Your Business

By |September 3rd, 2014|Leadership, Qualifications, Qualifications Advanced Diploma, Qualifications Certificate IV, Qualifications Diploma, School of Aboriginal, Torres Strait Islander Leadership, School of Business, School of Civil, Construction, Mining, School of Corporate Governance, School of Leadership, School of Local Goverment, School of Management, School of Online, Distance, School of Project Managment, Schools, Soft Skills, Training|

"You have value when you meet customers’ needs. You can count on those needs changing and, because they do, you have to change the way you do business—or your value will migrate to someone else!.” Adrian Slywotsky in Value Migration: How to Think Several Moves Ahead of the Competition What is your USP? Why should your customers do business with you? What makes you unique? What is your Unique Selling Point (USP) – that advantage you promote in all your marketing? These questions should identify a product or service that the customer can’t get anywhere else and should be the flag under which you advance your sales and marketing efforts. When the issue is USP, you could consider… • Your USP may be that you maintain service 24/7. • It may be that you provide more practical information and advice than anyone else. • It may be that you have everything in stock [...]

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What Does the Public See from Your Organisation?

By |December 11th, 2013|Leadership, Qualifications, Qualifications Advanced Diploma, Qualifications Certificate IV, Qualifications Diploma, School of Aboriginal, Torres Strait Islander Leadership, School of Business, School of Civil, Construction, Mining, School of Corporate Governance, School of Leadership, School of Local Goverment, School of Management, School of Online, Distance, School of Project Managment, Schools, Shortcourses, Soft Skills, Target Markets, Workshops|

What the public see and think about your organisation is a very important element for profitable business. If there is a negative perception about your business, it will drastically decrease your ability to grow and strengthen. Here is some more ideas that may help you consider things you haven't yet thought of. "Buildings deteriorate, products malfunction, copyrights expire, but if properly managed, an organis-ation’s good name and reputation grow in value with each passing year." Mary Ann Pires, US communications consultant. The importance of design to image IBM was one of the first companies to make image and design a corporate religion. A simple, straightforward declaration of principles by the son of the founder left nothing to chance. On 26 January 1961, President Thomas J. Watson Jr issued to all supervisors his famous one-paragraph edict that has never been amended: "Good design is good business. Imaginative use of design helps [...]

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Does Your Organisation Have the Right Public Image?

By |December 9th, 2013|Leadership, Qualifications, Qualifications Advanced Diploma, Qualifications Certificate IV, Qualifications Diploma, School of Aboriginal, Torres Strait Islander Leadership, School of Business, School of Civil, Construction, Mining, School of Corporate Governance, School of Leadership, School of Local Goverment, School of Management, School of Online, Distance, School of Project Managment, Schools, Shortcourses, Soft Skills, Workshops|

"Put quite simply, image is the picture that other people have of you. It is also the picture you hold of yourself. If your organisation projects a true and attractive reflection of itself, you have a strong competitive advantage in the marketplace. A neglected, poorly communicated or outdated image can leave an indelible and damaging impression… Once an identity is created, it must then be continuously managed. Marketing, advertising and public relations are the tools for image creation and maintenance." Linda Vining, School Image by Design, Spirit of Adventure, Randwick, 1994, p. 4. Don't forget Building a good reputation: There is no quick and easy way to have a good reputation. A good reputation is everyone’s job, not just management’s. You cannot have a good external reputation unless you have a good internal reputation. Important decisions by stakeholders are based invariably on trust. It may take years to build a [...]

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