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The Secret to Selecting the Right Media for Advertising

By |2019-09-27T13:03:23+10:00July 22nd, 2015|Qualifications, Qualifications Advanced Diploma, Qualifications Certificate IV, Qualifications Diploma, School of Aboriginal, Torres Strait Islander Leadership, School of Business, School of Civil, Construction, Mining, School of Corporate Governance, School of Leadership, School of Local Goverment, School of Management, School of Online, Distance, School of Project Managment, Schools, Soft Skills, Training|

When business is good, it pays to advertise; when business is bad, you’ve got to advertise. Advertising is the mouthpiece of business. It is essential. Retailers are offered a multitude of avenues to promote their products; the greatest challenge is deciding where to invest your advertising dollar to get the maximum return. Advertising your business, services, and products does not have to be haphazard. You can plan, measure and monitor your advertising activities… 1. Consider your audience. If you do not know your target audience, and you blanket advertise, you will be wasting your advertising budget. Everyone’s target market will be different, which is why you need to consider, firstly, such general variables as: the geographic location of your business and your audience – passers-by, workers, or residents the age group you wish to attract the gender you are targeting the primary socio-economic group you are hoping to draw upon [...]

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Public Speaking Made Easy

By |2019-09-27T13:05:54+10:00October 18th, 2013|Leadership, Qualifications, Qualifications Advanced Diploma, Qualifications Certificate IV, Qualifications Diploma, School of Business, School of Corporate Governance, School of Leadership, School of Local Goverment, School of Management, School of Project Managment, Schools, Shortcourses, Soft Skills, Workshops|

In our last blog post we discussed some step by steps to delivering a memorable speech. Here are some more tips to take with you next time you have to make an important speech! "Become interested enough in your audience that your prime concern is how to get your message from you to them. When you think more about how you are going to put your message across and less about what people will think of you, you will end up a better communicator. So allow yourself to release your energy in a positive way." Lou Hampton, quoted in Jeffrey Davidson, Blow your Own Horn, AMACOM, NY, 1987, p. 156. Here's an idea Many amateur speakers make two mistakes: They skip their vision around the room, trying to make eye contact with everyone; and When coming to a break in thought, they fill in the gaps with ‘um’ or ‘ah’. Be [...]

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How to Deliver a Memorable Speech

By |2019-09-27T13:05:54+10:00October 16th, 2013|Leadership, Qualifications, Qualifications Certificate IV, Qualifications Diploma, School of Business, School of Civil, Construction, Mining, School of Leadership, School of Management, School of Online, Distance, School of Project Managment, Schools, Shortcourses, Soft Skills|

From time to time, you may be required to speak to audiences of various sizes to inform, inspire, persuade, affect decisions, or stimulate action. Internally, you may find yourself speaking to a group of employees or colleagues; externally, you may address a community group, the press, or a service organisation. Of course, preparation is vital; but a poorly delivered speech can ruin weeks of careful groundwork. If you want to deliver an effective speech, then consider these key elements... 1. Try to control nervousness. Top speakers are never free of nervous tension before their presentations - studies have shown that even pros like Bob Hope and Johnny Carson had increased heart rates just before they started their monologues; but those rates quickly returned to normal once the speakers were into their deliveries. Nerves are part of a good performance. Accept them. As well, learn to ease the tension through the process [...]

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How to Conduct a Workshop

By |2019-09-27T13:06:03+10:00August 23rd, 2013|Leadership, Qualifications, School of Business, School of Management, Schools, Shortcourses, Soft Skills, Workshops, Workshops|

Workshops provide a forum for individuals and groups to explore areas of mutual interest or concern - skills, problems, or possibilities. And often the expectation is that you, as the manager, will lead and conduct the workshop, thus providing another opportunity for you to demonstrate your leadership and group skills - if you do it well. Here are some considerations to help you prepare for that next opportunity... 1. Do the hard yards early - get prepared. Preparation is essential. If you are not prepared, postpone the workshop until you are. Preliminary considerations should focus on: Timing - the topic must be relevant to the period and participants’ needs. Establishing outcomes - fuzziness upfront will create problems later. Deciding on essential knowledge and skills - pre-workshop training may be required to ensure effective participation on the day. Identifying possible attendees - wall flowers are merely excess baggage. Developing materials to [...]

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