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The Secret to Selecting the Right Media for Advertising

By |2019-09-27T13:03:23+10:00July 22nd, 2015|Qualifications, Qualifications Advanced Diploma, Qualifications Certificate IV, Qualifications Diploma, School of Aboriginal, Torres Strait Islander Leadership, School of Business, School of Civil, Construction, Mining, School of Corporate Governance, School of Leadership, School of Local Goverment, School of Management, School of Online, Distance, School of Project Managment, Schools, Soft Skills, Training|

When business is good, it pays to advertise; when business is bad, you’ve got to advertise. Advertising is the mouthpiece of business. It is essential. Retailers are offered a multitude of avenues to promote their products; the greatest challenge is deciding where to invest your advertising dollar to get the maximum return. Advertising your business, services, and products does not have to be haphazard. You can plan, measure and monitor your advertising activities… 1. Consider your audience. If you do not know your target audience, and you blanket advertise, you will be wasting your advertising budget. Everyone’s target market will be different, which is why you need to consider, firstly, such general variables as: the geographic location of your business and your audience – passers-by, workers, or residents the age group you wish to attract the gender you are targeting the primary socio-economic group you are hoping to draw upon [...]

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Finding the Right People for the Job

By |2019-09-27T13:04:06+10:00December 8th, 2014|Leadership, School of Business, School of Civil, Construction, Mining, School of Leadership, School of Management, Schools, Training|

If you are a manager, one of the most stressful aspects of your job is finding good people to fill available positions in your company. Whether you work in a small business or for a large corporation, hiring new personnel can be a hard process to manage. There are many things to consider when you are reviewing resumes and arranging interviews, but if you attention to some key factors, you will typically find a successful match for your needs. The first step toward finding good people to fill positions is the advertising process. You can put in ads in local newspapers and make postings on Internet job sites. Be sure to word your ad in such a way that it adequately describes the most important skills needed for the job. If the available position calls for certain communication or technical skills be sure to list those clearly, and if applicants [...]

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