The Secret to Improving Your Organisation’s Visual Image
Your company”s visual image is often the first impression you give your customer or client; it should therefore be a good one. Your logo, product brochures, signs, letterheads, business cards, leaflets, newsletters, newspaper advertisements – all should have impact and increase sales. But, to be effective, such visual images must be eye-catching and professional; and the best way to achieve this result is to engage a graphic designer. The following suggestions will assist you to make the right decision… 1. Resist the temptation to do it yourself. Graphic design is a professional activity and it cannot be done on the cheap. Despite the inroads of desktop technology, while many people in your organisation may be able to work a computer, few have the necessary design skills. Nor do local printers; while they employ in-house designers, their work is often dull and unexceptional. Remember, your visual image is something you will [...]