1. Know what image you want to project.
What kind of personal image do you want to project? Do you want to impress as a creative, energetic, innovative, and enthusiastic leader? Or as a laid-back, let-it-all-happen, efficient manager? Or as a sensitive, caring people person? Other people read the signals you project so analyse the image you would like to create and set about communicating the right signals to project that image.
2. Attend to your personal appearance.
Dress appropriately and well, as if you have already arrived at the top of your success pyramid. Wear what you consider will meet other people’s expectations of you as a successful manager. Compile and analyse your own personal dress and grooming check list; ties, shoes, hair, accessories, pen, briefcase, glasses, cosmetics, fingernails, jewellery… How do you and others rate your appearance?
3. Be a positive and professional communicator.
What you say and how you say it are important factors in image-building. Have you ever taped yourself in natural conversation or in reading aloud to consider the loudness, pitch, and tone of your voice; and your articulation and speed? Audio tapes can reveal much: boring monotone, nasality, stridency, gotta’s, dropped g’s, overuse of um’s and ah’s, and y’knows… All can contribute to a negative personal image.
Be a good listener while at the same time keeping your employees and colleagues informed about what is going on in your department or organisation. Spend as much time listening as talking, and make oral and written communication as positive as you can.
4. Check your nonverbal messages.
Your body signals could be impeding your chances of success as a manager. If you feel strong and confident you should stand tall and walk with assurance. If you sit with stooped shoulders or walk with a slow, hesitating gait, you will project an image of one overwhelmed by life and low on self-esteem. Posture and bearing disclose a great deal – as any body language book will tell you.
5. Develop those essential interactive qualities.
Here are important aspects to remember in your dealings with others:
- Always be first to say hello. Offer a firm but not crushing handshake.
- Never be casual with your greeting. Be sincere and meaningful.
- A friendly smile projects an image of trust.
- Use the other person’s name in your conversation.
- Do your homework when meeting with someone. Work your knowledge of him or her into the conversation.
- Show that you are interested in what the other person is saying.
- Observe the basic rules of politeness and etiquette.
6. Think about your work environment.
The appearance of your office or workplace says much about you. A cluttered desk, for example, can give others the idea that you are untidy and disorganised. Visitors are most impressed with an ‘organised stacks’ setting.
7. Always project a professional attitude.
Make certain your name is always associated with honest, ethical behaviour. Strive to develop good personal relationships. Demonstrate integrity, understanding, sensitivity, trust, respect, and competence. Let colleagues know that you are tastefully ambitious and keen to get ahead; but avoid giving the impression that you are prepared to walk over others to get there. Tactfully make your skills and accomplishments known. Admit mistakes and never publicly criticize a superior or colleague. Seize every opportunity to prove that you are a good team player.
8. Be constantly aware of your image.
The key to image-building is to start early. You see, it’s easier to build up a positive image before one has been formed in the eyes of others than to change one that is already established. Unfortunately, few of us can begin with a clean slate.
But if you suspect that your present image is not helping you to advance your career, you will need to change it – and this could take some time; well-established behaviours are hard to alter. Be aware always that the way you present yourself to others is one of the most important facets of any leader’s makeup. Work at it daily. In a nutshell, act like a professional and always look the part.