It is so easy for an organisation to busy itself with daily activities that it can become oblivious to its future, without reflecting or envisaging what can happen, without a vision or a sense of direction. Your organisation may be active in the short term; but, without a vision of the future, it will lose direction, purpose, and control – those essential ingredients for success in the long term. Here is one way of articulating for your organisation a vision linking values, purpose, and mission…
1. Get ‘vision’ in context.
Visionary organisations have two distinct, stand-out features – an enduring character that transcends all other things like products, bosses, management fads, and technological breakthroughs; and visible, vivid, real futures as yet unrealised. Vision helps to bring those two features to life. In ‘Leaders’, Warren Bennis and Bert Nanus defined an organisational vision as:
‘A mental image of a possible and desirable state of the organisation – a view of a realistic, credible, attractive future for the organisation, a condition that is better in some important ways than what now exists.’
Watch Joseph Lekuton’s testimony of how vision has helped him achieve much within his nation of Kenya.